“Ethics is knowing the difference between what you have a right to do and what is right to do."

-Potter Stewart


September 8, 2021

7p.m. - 8p.m.


Ceremony will be televised on KSEE24

and streamed on Facebook Live

The “Celebration of Ethical Leadership” is a combined effort that stems from BBB’s annual “Excellence in Ethics” and Fresno State’s “Ethical Leadership” which is a true representation and a grand celebration of ethics in our local community.


The alliance between The Ethics Center, the Lyles Center, and the BBB is an opportunity to not only recognize and celebrate ethical leadership, but also bring the message of ethics to the community on a much larger scale.

Watch The 2020 Televised Event!

Congratulations To Our 2020 Winners!


Nikiko Masumoto

2020 Ethical Leadership Award Recipient 

Nikiko Masumoto (she/her) is an organic farmer, memory keeper, and artist.

She is Yonsei, a fourth generation Japanese American, and gets to touch the same soil her great-grandparents worked in California where Masumoto Family Farm grows organic nectarines, apricots, peaches and grapes for raisins.

She activates her facilitation, leadership, and creative skills as a performer and leader in the following organizations: co-founder of Yonsei Memory Project, board of Trustees of Western States Arts Federation, board of directors of Art of the Rural, and perennial volunteer change-worker. Though she grew up on her family’s peach farm, she came to farming herself through a journey that included a B.A. in Gender and Women’s Studies at UC Berkeley and a MA in Performance as Public Practice at UT Austin. 

In an agricultural world where 86% of farmers are men, most landowners are white, and few are queer, she employs art and creativity to access her power as an organic farmer.

An emphasis on creating deeply engaging and transformative experiences has fueled her work on the farm and in her community. She’s co-authored two books: The Perfect Peach (a cookbook) and Changing Season.


You can catch a slice of her performance work in a TEDx talk from 2015.

She is the co-founder and co-director of Yonsei Memory Project, a movement to give power and life to Japanese American memory keeping. She has completed fellowships with Stone Barns Center for Food and Agriculture (Farmer Entrepreneurship Intensive), National Arts Strategies (Creative Community Fellows) and the Institute for the Future (Future For Good fellow).


Nikiko has served on the board of the Alliance for California Traditional Arts and Central California Asian Pacific Women.


2020 Ethics Award for Marketplace Excellence

Small Business Category

DreamMaker Bath & Kitchen


2020 Ethics Award for Marketplace Excellence

Medium Business Category

Johanson Transportation Service


2020 Ethics Award for Marketplace Excellence

Large Business Category

United Health Centers

of the San Joaquin Valley


2020 Ethics Award for International Marketplace Excellence


Olam International


2020 People's Choice Award for Marketplace Excellence


Valley Air Conditioning and Repair, Inc.

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